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Tech Info on Facebook Pixel: The facebook pixel is an analytics tool which allows you to measure the effectiveness of your advertising by understanding the action people take on your website. You can use pixel data to: Make sure your ads are being shown to the desired person. Build advertising audience Unlock additional facebook advertising tools. Set up the facebook pixel by placing pixel code on the header of your website When someone visits your website and takes an action (like completing a purchase), the facebook pixel is triggered and reports this action. This way you\ll know when a customer takes an action, and will be able to reach the customer again through future Facebook ads. Benefits of Facebook Pixel: There are several ways you can use data collection from the facebook pixel tracking to refine your facebook advertising strategy. Hence with facebook pixel you can: Reach the right person: Find new customers or people who have visited a specific page or ta