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Pay Per Click | Definition and Information | Everest Guru In this article we will provide informative descriptions about Pay Per Click and its importance in Internet Marketing .  We all know this is the age of Digital Marketing, So there is an ultimate increase in internet growth. So, having the in-depth knowledge about PPC is very vital. PPC stands for Pay Per Click , which is a model of internet marketing where advertisers pays certain amount of fees to Google. Advertisers pays to google only when the ads is clicked, as this process continues each time a visitor clicks on that ads.  Moreover, Pay Per Click is a finite way of buying the traffics to our website, as these are not organic traffic.  But these are inorganic or paid traffic. These days search engine advertising has been increasing at a prominent pace.  Indeed search engine advertising is one of the popular form of Pay Per Click models. PPC allows advertisers to bid for the advertisement placements in the sponsored links