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What is Facebook Pixel??

Tech Info on Facebook Pixel:

The facebook pixel is an analytics tool which allows you to measure the effectiveness of your advertising by understanding the action people take on your website. You can use pixel data to:
  • Make sure your ads are being shown to the desired person.
  • Build advertising audience
  • Unlock additional facebook advertising tools.
  • Set up the facebook pixel by placing pixel code on the header of your website
  • When someone visits your website and takes an action (like completing a purchase), the facebook pixel is triggered and reports this action. This way you\ll know when a customer takes an action, and will be able to reach the customer again through future Facebook ads.
Benefits of Facebook Pixel:
There are several ways you can use data collection from the facebook pixel tracking to refine your facebook advertising strategy.
Hence with facebook pixel you can:
  • Reach the right person: Find new customers or people who have visited a specific page or taken a desired action on your website. Plus, create lookalike audiences to reach more people who are similar to your best customers.
  • Drive more sales: Set up automatic bidding to target people who are more likely to take an action you care about like making a purchase.
  • Measure the result of your ads: Understand how successful your ad is by seeing what happened as a direct result. As you can view your information like your conversations and sales.

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